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Challenge
Haber aimed to reimagine their flagship model Elixa to better align with their brand vision. The goal was to move beyond the typical industrial look while optimizing volume and rethinking user interactions.
Insight
Key considerations included worker safety, transportation, and the industrial environment. The design needed to be robust, intuitive, and transparent — bringing durability and ease of use to the forefront.
Impact
The new Elixa is bold and fresh, staying true to its core values while elevating usability. With a powerful upgrade to the monitoring system, it enhances functionality, safety, and user confidence
Status - In Market
Client - haber
rOLE : RESEARCH, CONCEPT GENERATION, iNDUSTRIAL DESIGN,PROTOTYPING.
DEC 2021
elixa
RE-IMAGINE THE APPEARANCE OF OUR AUTOMATED SOLUTION FOR PAPER MANUFACTURING. THE CURRENT DESIGN LACKS A CONTEMPORARY AESTHETIC AND DOES NOT REFLECT THE ADVANCED TECHNOLOGY IT ENCOMPASSES.
BEFORE.
Concept Vision.
After.
WHAT
Redesign their product with an updated aesthetic that better communicates their brand values. Our goal was to refine the visual language while also optimizing the design for usability and production.
We explored a wide range of potential design concepts that we reviewed with the client. They evaluated each concept based on material selection, timelines and manufacturing processes and selected the winning concept.
VOLUME OPTIMIZATION
Reducing areas of bulk and balancing proportions for utility and aesthetic.
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