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BRAND - KINTO
rOLE: RESEARCH AND INDUSTRIAL DESIGN
AUG 2022
osoi
AN ELEGANT WATER FILTER PITCHER THAT CELEBRATES THE ACT OF FILTERING AND POURING, INSPIRING MOMENTS OF PAUSE AND APPRECIATION IN EVERYDAY LIFE.
Challenge
Design a water-filtering pitcher for Kinto that not only fulfills its functional purpose but also seamlessly aligns with the brand’s design language and existing SKUs.
Insight
In today’s fast-paced world, moments of pause are rare. Through research and observation, I found that daily rituals like brewing tea or pouring water can serve as grounding experiences. The pitcher became an opportunity to extend this mindset. Instead of just filtering water, it could embody a gentle prompt to slow down and enjoy the simplicity of the task at hand.
Status - Concept
Impact
The result was OSOI, a filter pitcher that sits comfortably within Kinto’s brand language while elevating a routine action into a mindful ritual. Its quiet presence encourages the user to pause, pour, and stay present, transforming a glass of water into a small but meaningful moment of stillness.
Before you scroll further, ask yourself this question.
In today’s busy world, with so many things to do and think about, we often forget to pause.
Can you remember a moment, when you truly slowed down?
The Japanese brand Kinto has thoughtfully recognized this often-unspoken need, building its entire identity around the following principles:
Principle
Mindfulness lies at their core. Kinto encourages connecting to life by slowing down—to feel more deeply and reflect on the beauty of nature.
Lifestyle
Their minimalist, practical, and elegant designs promote a lifestyle that is both reflective and comfortably paced.
Design
Kinto’s products are creative, beautiful, functional, and reusable—crafted with high quality to bring everyday satisfaction through mindful use.
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