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Client - marico
rOLE : RESEARCH, CONCEPT GENERATION, iNDUSTRIAL DESIGN,PROTOTYPING
Jan 2022
tresscare
a compact and functional head massager for the one of the legacy hair oiling brand.
Challenge
Marico aimed to launch a head massager to complement their bestselling Parachute hair oil, targeting a production cost of ₹5–8 per unit while ensuring a high-quality user experience.
Status - Proposal
Insight
Users desired a solution that was mess-free, compact, easy to grip, and aligned with the natural hair-oiling process. The product needed to feel intuitive while enhancing the ritual.
Impact
Tresscare is a compact, convenient head massager designed for effortless use on long hair. It is easy to manufacture at scale while improving the overall hair-oiling experience.
Marico, with its best-selling brand Parachute Coconut Oil, aims to design a head massager that complements the product and enhances the overall hair oiling experience.
If you’ve ever oiled your hair or even applied a hair cream, you know the magic a good scalp massage can bring...
it's almost therapeutic!
But let’s be honest
Greasy hands, slippery bottles, and not being able to touch anything mid-massage makes the experience clumsy.
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77%
of the people apply hair oil one to two times in a week
72%
of the people want head massagers after/during hair oil application
68%
of the people are willing to pay a higher price for a massager that aids hair application process
Grippy
Cleanable
Lightweight
Onehanded
clumsy
Comfort
from
To
Additional content and insights for this project will be added soon...
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