boom - Modular speaker
Industrial design
Year
2022
Client
PolkBoom
Timeframe
2 weeks
Status
Concept
"A dual-purpose speaker tailored for athletes. Compact and portable for active use, yet powerful and stylish enough for relaxed, at-home listening"
Challenge
Music follows people , from a morning run to a backyard cookout to an evening at home but speakers don't. Consumers are forced to choose between a compact portable speaker that sacrifices sound or a full home speaker that never leaves the shelf. For Polk Boom, the challenge was to design a single speaker system that felt native to both worlds, without compromise on brand identity or audio quality.
Insight
Competitive audits, user interviews, and lifestyle research all pointed to the same gap: people don't switch contexts , they flow between them. The market offered portability or power, but never both in the same object. The real opportunity was a speaker that physically transforms with the user's life: a compact module that twists free for on-the-go, then docks into a home base that amplifies and extends.
Materials
Color
Personality
Behaviours
Synthetic vs natural, touchable, depth and layers, texture/pattern, resilient
Loud, vivid, primary, vibrant, pop vs pastels, contrast, saturated
Active, lively, social, curious, proud, interested
Quick, smooth, durable, sometimes silly
Current Polk Boom speakers
