jio
univit - personalized vitamin solution
research & strategy
Year
2024
Client
Canon
Timeframe
4 Months
Status
Proposal
We proposed a personalized health solution with pathways for both B2B and B2C entry. Based on market dynamics and Canon’s strengths, we recommended pursuing the B2B route as the most strategic approach.
Our team combined expertise in Industrial Design, UI/UX, and Business to tackle a challenge in the personalized health space. Over three months, we audited the wellness market, conducted research with 30+ participants, and explored user needs around nutraceuticals.
We moved through ideation, testing, and refinement, regularly reviewing ideas with both users and the client. Through constant check-ins, we stayed aligned with Canon Virginia Inc., ultimately delivering a validated and user-centered solution.
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